OpenAI slashes developer pricing to capture market share on third-party platforms

OpenAI has reduced developer prices for its GPT-5.6 Sol model by half across automated model platforms such as OpenRouter and Vercel. The price cuts aim to counter low-cost competition from Chinese providers and Anthropic by securing top usage spots on public routing services. Industry observers note that while these platforms represent a small portion of total model usage, high rankings provide significant marketing influence.