Synthetic influencer experiment demonstrates power of generative video tools

Creative & CultureThe Neuron · Aug 19

Synthetic influencer experiment demonstrates power of generative video tools

An investor created a fictional college student using multiple generative video and audio models to participate in a university sorority recruitment campaign. The account gathered thousands of followers and tens of thousands of views, illustrating how convincing automated digital personas have become.

a16zOlivia MooreTikTok
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