Planable
A social listening and content calendar platform that tracks un-tagged brand mentions across social media networks and the web. It categorizes user feedback by sentiment and links discussions directly to your editorial team's workflow.
The Blend
Social media management service Planable has introduced a new social listening tool that tracks online conversations about brands and their competitors. The feature scans social networks and web pages for relevant discussions, including posts where a business is discussed without being directly tagged or linked.
For marketing teams and business owners, monitoring public feedback typically requires juggling several disconnected applications. Integrating sentiment analysis and conversation tracking directly into an editorial publishing calendar helps teams quickly react to customer opinions, making it easier to adjust content plans based on real-time audience feedback.
It remains to be seen how accurately automated sentiment algorithms will interpret nuanced human speech, such as sarcasm, regional slang, or irony. As software providers increasingly automate brand reputation monitoring, companies will need to balance digital convenience with human oversight to avoid misreading customer sentiments.
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Ingredients
- Social listening tool: track topics & competitors inside Planable
Planable has expanded its platform with built-in social listening tools that track untagged brand mentions and analyze consumer sentiment directly within the content workflow.