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A team of three builders is attempting to create a complete tech product in just three days, relying heavily on AI assistance.

As detailed on a Luma event page hosted by SpaceXAI Events, developers Matt Palmer, Lauren Tan, and Roshan Sadanani are hosting a three day livestream from September 15 to 17. During the broadcast, they plan to use an AI assistant called Grok Bot to guide them through every stage of company creation, starting from a blank slate to building out product features and setting up customer support workflows.

For everyday people and aspiring entrepreneurs, this experiment highlights how much AI tools are altering the modern software landscape. Building a digital product previously required months of coordination across engineering, marketing, and sales departments. If a tiny team can handle business strategy, coding, and customer support in a matter of days with AI help, it could dramatically lower the barrier to starting a business.

It remains to be seen whether a company assembled in 72 hours can actually produce a reliable, commercial-grade product rather than just a crude prototype. While AI tools can generate code and marketing strategies rapidly, questions remain about long term maintenance, software security, and real world customer retention.