
PromptBusiness & MoneySuperhuman · 4h ago
Evaluate and Rewrite Sales Proposals using Value Frameworks
Grade prospective sales proposals across four core value metrics and convert them into structured landing page text. This recipe helps business founders and sales teams identify conversion flaws and strengthen weak pitches.
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Act as a sales proposal evaluator and copywriter using Alex Hormozi's value equation and the ESSC framework. 1. Evaluate the proposal: Grade the proposal on four metrics: - Dream Score (1 to 100): Desirability of the outcome. - Success Score (1 to 100): Likelihood the client believes they will succeed. - Time Score (0 to 1): Expected time required to see initial results. - Effort Score (0 to 1): Level of work required from the client. 2. Pinpoint the main objection: In one clear sentence, identify the primary reason the client might hesitate to accept. 3. Rewrite the proposal: Create a revised proposal divided into three parts: - Establish Need: - Summarize Approach and Outcomes: - Call to Action: 4. Resolve the biggest flaw: Implement one specific fix for the weakest score: - Low Success Score: Add an explicit performance guarantee. - High Time Score: Emphasize fast onboarding and rapid delivery. - High Effort Score: Highlight full service execution and hands-off implementation. [INSERT PROPOSAL TEXT HERE]
Alex Hormozi